This film is about a company called Cambridge Analytica, and this company is gathering data from Facebook users and influencing them and pushing them to vote for Donald Trump. Cambridge Analytica is using psychological studies as a method by the company to influence more than fifty million users. To influence this number of people, the company must have an accurate information network to reach the company’s goal. The goal is pushing people towards a specific direction.
One of the things that I learned from this movie is not to share personal information via Facebook or any social networking site, because this takes advantage of me and the result is to influence my opinion in a targeted way. I also learned not to believe anything posted on Facebook or any other social networking site, because it could be fabricated. From my Point of view, I think that such companies use their intelligence to reach what is required on the political arena, and actually this achieves profit for them, because the information it collects is a treasure that achieves the desired goal, which is persuading people to do things such as voting for a presidential candidate that they wouldn’t vote for.
Additionally, one of the questions that I asked myself, is how to achieve a democratic atmosphere while using this method. The method that is used is influencing my opinion or vote in a targeted way by Cambridge Analytica. Finally, I was very surprised when I knew the existence of such companies in countries that were supposed to be democratic.
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